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Anyone who really knows me is likely to confirm that I am a bit of a hypochondriac, a personality trait I am aware grinds irritatingly on most of them, eyes rolling wearily skyward each time they hear my self-pitying tales of woeful sickness. But it turns out that this trait is not confined to the physical, or even the health-related aspects of my body. It also extends to the creative; that deep little cubby in my mind, dark and cosy, filled with cases of tattered old books and tin cups brimming with red wine. I like it there. So why am I finding it quite a difficult place to be at the moment? My attempts to write resulting in unpublishably bad two-paragraph drafts and my current cosy place being nose-deep in a cringeworthy pot-boiler of a book. The obvious irony here is that I actually am, at this point, writing; hence, you are reading. So, ‘creative hypochondriac’, I hear you snigger, your implication of writers block appears unfounded. But is this, ie. writing about not being able to write (is that a paradox?), what I want to be writing about? This being general musing opinion thingys and the necessary distinction being part of the problem.

As an aspiring writer you inevitably have the pressure of indulging in constant comparison with both your role models and peers. I try hard not to do it, we all have different styles, yada yada, but you do suffer that problem of labelling. Those beautiful societally ingrained cuboids of concept, we must of course all fit in a box; opinion writer, reviewer, critic, novelist, journalist. The modern age tolerates not the jack-of-all-trades. Take our education system. Good at everything but excel at nothing? Sorry love, back down the job centre for you. Brilliantly ruthless investment banker but lacking in every other aspect of personality? Jackpot. You my friend, can rule them all. So here I am, wondering where I fit, if anywhere? I like writing about all different things but keep coming up against the same questioning brick wall – what is your niche? Assessing the (admittedly far-advanced) competition doesn’t help. Admiringly gobbling up columns by Rosamund Urwin or Grace Dent feels much like a personal dressing down, each cleverly crafted witty sentence and sharp one liner being delivered to me via mental monologue, in that masochistically patronising voice of the M&S advert woman and her invisible cruel smirk; ‘I know you want this, but you just can’t have it, you poor deluded thing’ (oh, and there’s the self-pity).

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Sitting down to write a non-descript column at this point is a challenge. To try to come up with something worth writing, that’s worth people reading, in a style worth sharing, is a seemingly mountainous task. Easier to read a book, eh. So what’s the answer? How do I discover my ‘niche’ and do I have to? The stubborn part of my psyche stamps it’s foot with a resounding No. And to continue doing what I’m doing (a marketing manager writing an ‘art’ blog), I suppose it’s right, that’s up to me. But to try to take this forward and move it on, to shift it gently or otherwise in a more purposeful direction, I admit I may have to surrender. I might have to assess and analyse and streamline and use all those other horrible soulless business words on myself towards an end point. A point where I can take my wine soaked, candlelit, creative mind-cubby and place it gingerly in a carefully labelled box, like a weird conceptual parallel of Deal or No Deal with my career as the prize and hopefully without the appearance of Noel Edwards. But truthfully, even before I begin this process I know in my gut the end result; sorry Mr Banker, No Deal.